Carnival Corp. today announced it is set to deploy a new vessel to China in 2017 that will be specifically aimed at the local market.
Carnival Corp.- owned Aida Cruises, a German brand, also will devote a newly-built ship to the China market in 2017, the company revealed.
Carnival Corp. (CCL) is the parent company of Carnival, Aida, Princess and seven other cruise brands that together account for nearly half of the worldwide cruise business.
The new additions will join Costa Cruises and Princess Cruises, giving Carnival four cruise brands in the Chinese market.
China is expected to become the world’s largest cruise market, Carnival said in a release.
“This is an exciting time in China for the cruise industry,” Carnival Corp. CEO Arnold Donald said. “As the worldâ€™s largest cruise company and the first global cruise operator in China, we are more committed than ever to helping China become one of the worldâ€™s most popular regions for cruise vacations.â€