New Wallenius Wilhelmsen brands

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The Wallenius Wilhelmsen group was created in April last year, when Wallenius and Wilhelmsen combined ownership of their jointly owned companies. The company is now launching new brands in line with new structure and strategy.

The former operating entity Wallenius Wilhelmsen Logistics (WWL) has been restructured into two entities; one ocean transport company named Wallenius Wilhelmsen Ocean (WW Ocean) and a land-based logistics entity named Wallenius Wilhelmsen Solutions (WW Solutions).

The new branding reflects the new business strategy where ocean transportation and land-based logistics will operate side by side as distinct, yet connected entities. The Wallenius Wilhelmsen group also incorporates the brands EUKOR and ARC, which continue to operate under their own brands.

“We see shifts from car ownership to car usership, increase in scale of autonomy, increased electrification of vehicles and new entrants providing mobility solutions in very different ways – all challenging existing supply chain, retail and servicing models for vehicles. To meet this development, we aim to develop our logistics infrastructure and service capability, on sea and on land,” says Wallenius Wilhelmsen group CEO Craig Jasienski.

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