Celebrity Cruises has announced plans to enter the river cruise market in 2027, launching Celebrity River Cruises with 10 new ships. Bookings will open later this year.
Parent company Royal Caribbean Group says the move reflects growing demand. CEO Jason Liberty stated that half of the company’s customers have taken a river cruise or are interested in trying one.
“Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” he said.