Celestyal, the award-winning, number one choice for travellers to the Greek Islands and the Eastern Mediterranean, continues to invest in – and expand – its senior team with the appointment of Anna Gregori to the new position of Vice President Brand & Customer Journey.

Gregori brings a wealth of experience to her new role having previously headed up global commercial transformation and marketing teams at Virgin Atlantic Airways Ltd. More recently she has worked as a Partner at several consultancies and communications agencies where she successfully implemented strategies that transformed them into high-margin strategic marketing firms.

In this newly created position, Gregori’s primary focus will be on building the global brand, one which resonates deeply with consumers and aligns with Celestyal’s ambitious strategic vision. Drawing upon her expertise in marketing, brand, customer experience and commercial transformation, she will lead the teams to build an optimal brand and product portfolio, creating impactful brand assets and campaigns, and collaborate closely with the business and its partners to drive execution at all levels.

Lee Haslett, Celestyal’s Chief Commercial Officer, comments: “I am delighted to welcome Anna to Celestyal and am confident that her vast experience, expertise and creativity will prove invaluable in helping us build a connected strategy and stronger brand experience as we head towards the highly anticipated launch of Celestyal Journey.”

Gregori added: “I’m thrilled to be returning to the travel industry and joining Celestyal at such an exciting and pivotal time. I am looking forward to helping the company deliver on its transformational agenda and consolidate its position as the leading provider of the award-winning, multi-destination holiday experiences in Greece and the Eastern Mediterranean.”

Gregori, who joined Celestyal on 1st July, will report directly to Lee Haslett.