Maersk retires Hamburg Süd, Sealand brands


Maersk plans to retire the brands of Hamburg Süd and Sealand.

The integration of Maersk-owned brands is part of a strategy to unify Maersk’s structure, remove internal barriers within the organisation which impede operations, and align Maersk’s structure to the needs of its customers.

“We aim to unify our brands and our structure in a way that better reflect the reality of our customers. We are convinced that this will allow us to better respond to your logistical needs on a daily basis,” Maersk said.

An in-depth review of the future of each brand in different geographies will be carried out, said Maersk, and existing contracts and agreements will be adhered to.

Maersk said timelines are being finalised for the retirement of the brands.

Maersk has also said all recently acquired brands such as Senator, LF Logistics and Twill will be retired.


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